MySocialPulse ensures conformance to global regulations and industry practices in order to
privacy and security of its customer’s data. All our products provide GDPR-ready capabilities to
help our customers meet their compliance obligations. MySocialPulse extends these capabilities
only to customers in the EU, but to all our customers worldwide.
To strengthen an individual's rights to privacy, the European Union brought about the General
Data Protection Regulation or GDPR, fortifying existing directives on data protection. The
Regulation issued by the European Union applies to businesses processing personal data of
European residents, and has been in force since 25th Dec 2021.
Committed to protecting our customers personal data, MySocialPulse is here to help our customers
understand significance of the GDPR, its requirements and our allegiance to align with global
7 Key Principles of the GDPR
The GDPR encourages businesses to be responsible about an individual’s data. By ensuring protection
and privacy of this data, businesses earn customer trust and they are likely to engage better with
the business. GDPR provides a framework for businesses to standardize and regularize real-world
security and privacy needs of an individual's data used for business purposes. The key principles
which the GDPR requires businesses to operate on are:
1. Lawful, fair and transparent processing: Emphasizes transparency for all individuals i.e. when
data is collected, businesses must be clear as to why data is being collected and what will it be
2. Purpose limitation: Collect data, only for the purpose you need it for. That is, data collected
for specific purposes/reasons cannot be further processed in a manner incompatible with those
3. Data minimization: Ensure data captured is adequate, relevant and limited. Based on this
principle, organizations must ensure they store minimum amount of data required for their purpose.
4. Accurate and up-to-date processing: Data controllers must ensure information remains accurate,
valid and fit for purpose. To comply, organizations must institute processes and policies to address
how they maintain data they are processing and storing it.
5. Limitation of storage in a form that permits identification: Have control over storage and
movement of data within the organization. This includes implementing and enforcing data retention
policies, and preventing unauthorised movement and storage of data.
6. Confidential and secure: An organization collecting and processing data is solely responsible for
implementing appropriate security measures to protect the individuals data.
7. Accountability and liability: Organizations must be able to demonstrate adoption of necessary
steps to protect an individual’s personal data, and be able to pull up every step within the GDPR
strategy as evidence.